FIRST BANK UNVEILS NEW CORPORATE IDENTITY

FIRST BANK UNVEILS NEW CORPORATE IDENTITY*

FBN Holdings PLC popularly known as First
Bank<http://www.youtube.com/watch?v=oGNsIeF35j0 recently
unveiled a new corporate identity (logo) as part of her 120th Anniversary
celebrations.

The new logo didn't lose the iconic Elephant symbol but rather refreshed it
in a number of ways. The raised head of the elephant is a promise to all
customers that with First Bank in your corner, every financial challenge
you face, you can face with your head held high.
The deep blue color represents momentum, innovation and evolution ensuring
that the bank will continue to develop solutions that are at the heart of
customers' challenges. The raised foot of the elephant is a promise from
First Bank to always put the best foot for all valued customers.


The infusion of gold serves as a renewal of promise to all stakeholders to
continue to set the gold standard for value and excellence in financial
solutions across sub Saharan Africa.



Mallam Bello Maccido, CEO of FBN Holdings, the parent company of First
Bank, says, *"The announcement of FBN's refreshed identity is an important
milestone and far from being just an image or logo. It combines the 120
year old heritage that is central to our identity with a commitment to
sustainable business practices and the highest levels of professionalism in
the industry. Through this period of change we will continue to place the
highest priority on the needs of our customers."*

First Bank began operations in 1894 as the bank for British West Africa and
was indeed the first bank in Africa.